Introduction: This Cookie Policy explains how SOFTPIQ Limited (“Softpiq,” “we,” or “us”) uses cookies and similar tracking technologies on our website. It also explains your choices regarding these technologies. By using our site with cookies enabled on your browser, you consent to our use of cookies as described in this policy. If you do not agree with our use of cookies, you can disable non-essential cookies through our cookie consent banner or via your browser settings (as described below). This Cookie Policy is intended to be read in conjunction with our Privacy Policy above.

What Are Cookies? Cookies are small text files that websites place on your device (computer, smartphone, etc.) when you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. Cookies can serve various purposes: remembering your login, storing site preferences, enabling shopping cart functionality, analyzing how you navigate through the site, and more. Some cookies are first-party cookies set by Softpiq’s domain (e.g., softpiq.com), while others are third-party cookies set by external providers (like Google or Facebook) to enable their features on our site.

Types of Cookies We Use: Softpiq uses different categories of cookies for different purposes:

• Strictly Necessary Cookies: These cookies are essential for the operation of our website and services. They enable core functionality such as security, network management, and accessibility. For example, when you log into your account or add items to your shopping cart, we use session cookies to remember you as you navigate between pages. Without these cookies, services you have asked for (like e-commerce checkout or account login) cannot be provided. These cookies do not gather information for marketing or remembering where you’ve been on the internet. Because they are necessary for the site to function, they are always active and do not require consent. (Examples: session identifiers like PHPSESSID or woocommerce_items_in_cart which keep track of your cart contents.)

• Functional Cookies: These cookies allow our site to remember choices you make and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages. For instance, if our site offers a live chat support widget or a language preference feature, functional cookies may remember your chat ID or language selection. Functional cookies can also remember your login details to keep you logged in on return visits (if you choose the “remember me” option). While not strictly necessary, these cookies improve your experience. If you disable them, some of these features may not function properly (for example, you might have to re-enter preferences each time).

• Analytics Cookies: We use analytics cookies to understand how visitors use our website, so we can improve it over time. These cookies collect information about how you interact with our site, such as which pages are visited most often, how long users stay on each page, which links they click, and if they encounter error messages. We currently use Google Analytics for this purpose. Google Analytics sets cookies like _ga and _gid that assign a random ID to your browser to distinguish users (so we can count unique visitors) and track usage statistics. The information gathered is aggregated and anonymous – it does not identify you personally. For example, we might learn that “X% of visitors access from mobile devices” or “the average time on our product page is 2 minutes.” This data helps us optimize site content and layout. Consent: In regions where it’s required by law (such as the EU/UK), we do not set analytics cookies until you have given consent via our cookie bannersoftpiq.com. You can opt out at any time by refusing/withdrawing consent (see “Your Choices” below). Google Analytics data may be stored for a set period (e.g., 14 months) and is subject to Google’s privacy policy. We have configured Google Analytics to respect any “Do Not Track” signals and cookie consent choices as applicable.

• Advertising & Tracking Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests, both on our site and when you browse elsewhere. They may be set through our site by third-party advertising partners (with our permission). For example, we use the Facebook Pixel on our website – this is a piece of code that can place a cookie (or use similar tracking) on your device. If you consent to advertising cookies, the Pixel will record certain actions you take on our site (such as visiting a product page or adding an item to cart). This allows us to later “re-target” you with ads on Facebook/Instagram that are tailored based on those actions (for instance, showing you an ad for a product you viewed but didn’t purchase). Similarly, if we run Google Ads, Google’s advertising cookies (like IDE or NID) may track your visits to enable us to show you Softpiq ads on sites in Google’s advertising network. These cookies can also limit the number of times you see the same ad and help measure the effectiveness of ad campaigns. We only use advertising cookies if you have opted in. If you do not opt in, these cookies will remain inactive. Even after consenting, you can opt out of targeted advertising at any time (see below). Please note that even if you disable targeted advertising cookies, you may still see Softpiq ads on other platforms – but those ads will be generic and not based on your specific activity on our site.

• Performance & Other Cookies: In addition to the above, we may use certain cookies to improve site performance or for various features. For instance, a cookie might be used to test different versions of a webpage (A/B testing) to see which one users prefer. These cookies would collect anonymous data on performance metrics. If we embed videos (e.g., from YouTube) or social media content, those platforms may set cookies to allow proper viewing or sharing (e.g., a YouTube video embed may set cookies to detect bandwidth or remember your preferences). Such cookies will generally be covered under functional or analytics categories, depending on their purpose.

CookieYes Consent Management: We have integrated CookieYes on our website as our cookie consent management tool. When you first visit our site, you will see a banner informing you about our use of cookies and giving you the option to accept or reject different categories (except strictly necessary cookies, which are always active). CookieYes helps block non-essential cookies until you make a choice. It also sets a cookie (cookieyes-consent) to remember your preferences (so you won’t be asked every time you visit)softpiq.com. This consent record ensures we comply with regulations and have a log of your consent status. The CookieYes cookie will store things like which categories you allowed or denied and the timestamp of consent. It typically lasts for a set duration (e.g., 1 year) unless you clear cookies sooner. If you change your mind, you can adjust your preferences by clicking the “Cookie Settings” link (often found in our website footer) to reopen the CookieYes preference center.

Third-Party Cookies and Tools: Some cookies on our site come from third parties. We have mentioned a few (Google Analytics, Facebook Pixel). Here is a summary of key third-party tools we use that involve cookies, along with what they do:

• Google Analytics (Google LLC): Sets cookies to collect usage data (page views, etc.) for site analytics. Main cookies: _ga (unique identifier for each user, used to distinguish users), _gid (another identifier, used to distinguish users on a daily basis), _gat (used to throttle request rate). Data collected may be transmitted to Google’s servers in the U.S. We have configured Google Analytics in compliance with GDPR (including IP anonymization). You can opt out via our banner or by installing Google’s Analytics Opt-out Browser Add-on.

• Facebook Pixel (Meta Platforms, Inc.): Sets a cookie to track visits and actions for ad retargeting on Facebook/Instagram. If enabled, it allows us to build ad audiences and measure ad conversion (e.g., how many people who saw an ad ended up buying something). It may set cookies like fbp or use existing Facebook cookies to identify a user. Data goes to Facebook and is subject to Facebook’s Data Policy. We do not get personal info from Facebook about you; we just see aggregated ad reports. You can opt out by not consenting or by adjusting ad settings in your Facebook account.

• Google Ads (Google LLC): If we use Google Ads (AdWords) conversion tracking or remarketing, Google may set cookies such as IDE (used by Google’s DoubleClick to provide ad delivery or retargeting) and ANID or DSID for linking your activity across devices if you’re logged into Google. These help us measure ad effectiveness and show relevant Softpiq ads on other sites. You can opt out via our cookie settings or through Google’s Ad Settings.

• Other Third-Party Content: Our site might include features from third parties that set cookies – for example, an embedded YouTube video (which can set cookies to remember your video player preferences or to track views), or social media share buttons (which might set a cookie if you are logged into that social network). We do not control these cookies. Where possible, we use privacy-enhanced modes (e.g., YouTube’s no-cookie embed) to minimize this. However, if you interact with external content, those providers may set cookies in line with their own policies.

Your Choices and Control: You have the right to choose whether or not to accept cookies (apart from those strictly needed for our site to function). Here are ways you can manage cookies:

• Cookie Consent Banner (CookieYes): On your first visit, you can choose “Accept All” to allow all categories of cookies, or “Reject” / configure preferences to disable certain categories (like analytics or advertising). We will honor your selections. If you want to change your preference later, click “Cookie Settings” (or a similarly named link) on our site to bring the banner back and modify your choices.

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically set your browser to notify you when a cookie is being set, or you can outright refuse all cookies. You can also delete cookies that have already been set. Please note that if you disable all cookies via your browser, our site may not function properly (for instance, you might not be able to log in or add items to your cart). Each browser’s method is different: check your browser’s Help menu or settings documentation for instructions on managing cookies. Here are links to manage cookies on popular browsers: Chrome, Firefox, Safari, Edge. You can usually choose to block third-party cookies (which often are tracking cookies) while allowing first-party cookies.

• Opt-Out of Targeted Advertising: Even after accepting advertising cookies, you can opt out of targeted ads by Softpiq on certain networks. For example, to opt out of Google’s personalized ads, visit Google Ads Settings. For Facebook/Instagram, adjust your ad preferences in your profile settings or visit the YourAdChoices site for opt-out tools for many ad networks. Additionally, enabling a browser’s Do Not Track (DNT) signal or Global Privacy Control (GPC) signal will be respected to the extent required – our CookieYes tool will treat an enabled GPC signal as an opt-out of “sale/sharing” of data (which includes advertising cookies)oag.ca.gov, in compliance with CCPA’s opt-out provisions.

• Cookie Cleanup: You can clear cookies stored on your device at any time by using your browser’s “clear browsing data” or “clear cookies” function. Keep in mind that clearing cookies will log you out of websites and reset preferences. If you clear our site’s cookies, you will likely see the cookie consent banner again on your next visit, since our site won’t remember that you already made a choice.

Impact of Disabling Cookies: If you choose to disable certain categories of cookies, here’s what you might expect:

• With analytics cookies off, your visits will not be included in our usage statistics. You will have a more privacy-preserving experience, but it will slightly hinder our ability to understand and improve site usage.

• With advertising cookies off, you will see less personalized marketing from us. You might still see general Softpiq ads (if applicable) on the web, but those won’t be tailored using your browsing on our site.

• With functional cookies off, some site features (like remembering your preferences or keeping you logged in) may not work. You might need to re-enter information or preferences each time.

• Strictly necessary cookies cannot be turned off via our banner because the site would not work at all without them (for example, you wouldn’t be able to complete a purchase without the session cookie that keeps track of your cart). If you manually block these via browser, portions of the site will break.

Changes to This Cookie Policy: We may update this Cookie Policy to reflect changes in technology or law, or changes in our site’s use of cookies. The “last updated” date at the bottom will indicate when the latest changes were made. Significant changes may be communicated via a notice on our website. We encourage you to review this policy periodically for the latest information on our cookie practices.

Contact Us: If you have any questions about our use of cookies or about your choices, feel free to contact us at [email protected]. We will do our best to address your concerns. For more information about how we handle personal data (beyond cookies), please see our Privacy Policy above.

Last updated: October 2025